Webcast:
Creating a Business Value Scorecard: Lessons from CIOs, CFOs and CMOs
10.15.13 | 10:30am EDT | Online

This webcast will discuss the findings of a study conducted recently by Forrester Research on behalf of the TBM Council. CIOs have long recognized that a language gap exists between IT and its business-side stakeholders, making it difficult for the business value of technology to be clearly communicated and understood. 

Working with the TBM Council and drawing upon its extensive research in the area of CIO dashboards, Forrester conducted a study to identify a set of metrics to help fill the language gap. In interviews, technology leaders were asked to identify key performance indicators (KPIs) they currently use and how they would change them, while business leaders were asked to identify KPIs that would most clearly account for technology’s value contribution to business outcomes.  

The “Business Technology Value Scorecard” paper proposes four categories of KPIs as the basis for a common language of metrics between IT leaders and their business partners. 

You can read the full Forrester paper here. Register for the webcast to learn more!

Featured Speakers:

Khalid Kark, VP Research Director, Forrester Consulting

Rob Webb, CEO, TBM Council 

Todd Tucker, Director of Solution Marketing, Apptio







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