The State of Tokenomics:
Understanding AI Costs
and Value in 2026

Webinar

October 14, 20268am PDT / 4pm BST / 5pm CEST

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Tokenomics has become synonymous with AI costs, particularly the surprise bills that ended the tokenmaxxing craze. But even as the enterprise shifts to valuemaxxing, defining the value that token usage delivers is challenging. But Tokens are only ~25% of the AI spend, so to show value organizations must focus on the Total Cost of AI and align that to business value realized. That value gap remains a crucial piece of the AI cost puzzle that FinOps teams are racing to solve.

Join IBM Vice President of Apptio Bill Lobig and Tokenomics Foundation Executive Director JR Storment for a practical discussion on Tokenomics and how FinOps teams are defining AI value.

They’ll discuss:

  • The State of Tokenomics
  • What the business really wants to know when they ask about tokenomics
  • How to triage AI value from tokens and the total cost of AI
  • Communication strategies for AI tokenomics and AI optimization opportunities

Speakers

JR Storment Executive Director Tokenomics Foundation
Hunter Willis Sr. Product Marketing Manager Apptio, an IBM Company
William Lobig VP IBM Apptio Apptio, an IBM Company